The SLHTA Board of Directors is made up of a representative with responsibility for each of the following:

 

Karolin Troubetzkoy - President

457-7977 – karolin@slhta.com


Karolin Troubetzkoy is the Executive Director, Marketing and Operations of Anse Chastanet and Jade Mountain Resorts in Soufriere, Saint Lucia. She has been spearheading the marketing and day to day operations of these award winning resorts since 1986, with Jade Mountain Resort opened in 2006.

From 1984 – 1986,   Mrs Troubetzkoy worked with Spice Travel in Saint Lucia and also, served as a consultant for the Organization of American States and in that capacity,  producing tourism feasibility studies for the tourism marketing of Pigeon Island, the Maria Islands, Sulphur Springs, and also, a marketing brief for the St.Lucia Tourist Board.

From 1984 – 1985, Mrs Troubetzkoy was a consultant for the Organization of American States and in that capacity, produced tourism feasibility studies for the tourism marketing of Pigeon Island, the Maria Islands, Sulphur Springs, and also, a marketing brief for the St.Lucia Tourist Board. In December 2002, the St Lucia Hotel and Tourism Association bestowed on Mrs Troubetzkoy the coveted Crystal Award for services to the hotel industry.

From March 2010 to January 2016, Mrs Troubetzkoy was the President of the Saint Lucia Hotel and Tourism Association (SLHTA). Mrs Troubetzkoy personally oversaw the development of a broad social media platform for the SLHTA including profiles on Twitter, Instagram and Facebook as well as the launch of a variety of websites for SLHTA, including:

She was instrumental in the successful implementation of a hotel booking engine for SLHTA as well as the launch of a Saint Lucia Tourism Enhancement Fund (a voluntary contribution system of US $2 per visitor per room night), which enjoys a high compliance rate among the Saint Lucia hotels. As of March 2016, Mrs Troubetzkoy has been appointed the chairperson of the Tourism Enhancement Fund.

Mrs Troubetzkoy was a Director of the Saint Lucia Tourist Board and the Chairperson of the Tourist Board Marketing Committee for many years. Mrs. Troubetzkoy has been an active member of the marketing committees of the Saint Lucia Tourist Board for the past 20 years and has been a Saint Lucia Tourist board member from 2007-2009 and again from 2010-2016.

She was the 1st Vice President of the Caribbean Hotel and Tourism Association (CHTA) from 2014-2016 and became CHTA President in January 2016 to June 2018. Mrs Troubetzkoy chaired the CHTA Advocacy Committee for the region from 2012-2014. As of Oct 1, 2014, Mrs Troubetzkoy is the Co-chairperson of CAST (Caribbean Alliance of Sustainable Tourism). In June 2018, Mrs. Troubetzkoy was appointed chairperson of the CHTA Education Foundation. In July 2018, Mrs. Troubetzkoy was elected once again as President of the SLHTA.

She is the Honorary Consul of the Federal Republic of Germany in Saint Lucia and is a citizen of Saint Lucia.

She was the recipient of the Saint Lucia Hotelier of the Year Award in 2006. In 2012, Mrs Troubetzkoy received the prestigious Caribbean Hotelier of the Year Award from the Caribbean Hotel and Tourism Association.

She holds a degree in business administration with majors in both tourism marketing and hotel and restaurant management from the University of Applied Sciences in Munich. She speaks four languages: German, French, English and Italian.

PHILANTHROPIC WORK

Building on her belief (shared and practiced by her husband since the property beginnings) that as much economic benefit as possible is to be kept in the region, Mrs Troubetzkoy, over the past 30 years, built up a network of seamstresses and craftsmen to hand-make all of Anse Chastanet’s furniture, soft furnishings and also table line and bathrobes.

She has worked closely with local craftsmen and artists to develop unique Saint Lucia art and Mrs Troubetzkoy instigated an “Art in the Hotel” program in 1985. Long before this became a trend in the hotel industry she opened one of the first hotel art galleries in the St Lucia in the ’80s at Anse Chastanet Resort.

Together with her husband Nick, the Troubetzkoys have sponsored and continue to sponsor local charities, schools, sports events and others too numerous to be mentioned.

In 1989, Karolin Troubetzkoy recognized the desire by guests to be able to assist in her local charity work and created a guest charity account. Since then, these funds have enabled her to expand her charitable work further especially in the region of child education and care for.

In the early 90’s, they started an “adopt a farmer“ program, and continue to the extent possible to purchase as much produce locally as possible. In addition, the Troubetzkoys also run an organic farm and make their own chocolate under the label Emerald Estate, inspiring others on island to become artisanal chocolate makers.

As Honorary Consul of the Federal Republic of Germany, Mrs Troubetzkoy secured funding for a new school cantina and kitchen for the Bouton School near Soufriere, a carpentry facility for the Soufriere Comprehensive School, a library for the Banse La Grace school among other projects.

Mrs Troubetzkoy is the Patron of the Saint Lucia Cerebral Palsy Foundation.

Sanovnik Destang - Immediate Past President

457-8559 – sdestang@baygardensresorts.com


Sanovnik Destang, CPA, CA, CFA – Executive Director, Bay Gardens Resorts

Sanovnik Destang is the Executive Director and a Shareholder of Bay Gardens Resorts, a group of locally-owned hotels in Saint Lucia consisting of 198 rooms, 5 conference rooms and 4 restaurants across three hotels.

A Chartered Accountant (CA) and Chartered Financial Analyst (CFA), Sanovnik spent 4 years working at KPMG in Toronto working in the fields of Audit and Business Advisory prior to returning to St. Lucia in 2008 to lead the family owned business. Sanovnik helped to engineer a dramatic turnaround in the fortunes of the Bay Gardens chain using a digital marketing strategy focused on encouraging better yielding direct bookings. This combined with a focus on cost containment while maintaining and even growing employment levels helped to drive the business towards sustained growth, profitability and numerous awards including the St. Lucia Chamber of Commerce Business of the Year Award for an unprecedented two years in a row (2014, 2015).

Sanovnik also currently serves as the President of the St. Lucia Hotel and Tourism Association (SLHTA) as is a current Director and former Regional Vice President of the Caribbean Hotel and Tourism Association (CHTA). As a CHTA Director he played a pivotal role in the thought process behind the CHTA’s position paper on the Sharing Economy. With the Alternative Accommodation Sector now accounting for over 15% of St. Lucia’s arrivals and growing, Destang spearheaded the drafting of the SLHTA’s own position paper on this sector to help inform discussions with the government on the creation of a reasonable and balanced regulatory environment for the Alternate Accommodation Sector.

Sanovnik also serves as a Director on the board of the Saint Lucia Development Bank, a Director and member of the Marketing Committee at the Saint Lucia Tourist Board, Deputy Chairman of the Youth Enterprise Equity Fund and member of the Investment Committee at the National Insurance Corporation Saint Lucia.

Sanovnik is a graduate of the Schulich School of Business at York University where he obtained a Bachelor’s in Business Administration and was awarded the Alan and Esther Hockin Award for graduating with the highest GPA in the faculty. Sanovnik was also the winner of the Caribbean Hotel & Resort Investment Summit (CHRIS) Rising Star Award in 2014.

John Mathurin - 1st Vice President

450-4525 – john@serenitytvl.com


Mr. John Mathurin has been an SLHTA’s Board member representative for Airlines, Travel Consultants, Destination Management Companies, Cruise Handlers and Wedding Service Providers.

John is a 30 year veteran in St Lucia’s tourism industry.  Co-owner and Manager of Serenity Vacations & Tours DMC, John has also worked in a finance and accounting capacity with various hotels.

An avid champion of Human Resources Development as a means of spreading the economic offerings of Tourism, John also serves as an industry representative on the Hospitality Industry Advisory Council formed by the Ministry of Education, a trustee of the SLHTA’s  Tourism Enhancement Fund and on the Tourism Transportation Regulatory Committee of the Ministry of Tourism.

Erwin Louisy - 2nd Vice President

450-0507 – erwinlouisy@candw.lc


Ms. Erwin Louisy, Managing Director, Barefoot Holidays:
The brain child of Erwin Louisy, Barefoot Holidays St. Lucia under her guidance has been a key player in St. Lucia and the Eastern Caribbean with regards to Destination Management Services for Tour Operators, Travel Agents and the Incentive/Meeting Planning industry. She is known for being thorough and leaves no stone unturned to ensure that her clients are fully satisfied, and assignments are completed with the highest level of proficiency.

She is a thirty-year veteran of the industry with an initial grounding with the Airlines and the Literary Arts. She has a wealth of knowledge and experience in the Hospitality Sector with a focus on Destination Management Services (DMC), service delivery, contract negotiations, marketing, negotiating and executing at International Travel Trade Shows.

Erwin has served on the St Lucia Hotel and Tourism Association (SLTHA) board for 2 terms as the director for DMCs, Airlines & Travel Agents and one term as the 2nd vice president.

She is a former board member of the US-based internationally recognised Association of Destination Management Executives International (ADMEI) and has served as a board member of Society of Incentive Travel Executives (SITE Florida & Caribbean Chapter), with the responsibility for addressing ethical issues that may arise amongst members of the organisation resident in Florida and the Caribbean region.

Cybelle Brown - Representative for Luxury Villas and Vacation Rentals

459-5648/ 459-7037 – cbrown@stlucia.org


Cybelle Brown has over 20 years of sales, marketing, branding and business development experience. She began her career in tourism in 1994 with the then Saint Lucia Tourist Board, (now SLTA) as Manager of the Saint Lucia Jazz Festival. During this period, she launched the Jazz Retail Business, opening the “Jazz Shop”. She also developed the production manual for the festival which became a prototype for the festival for many years.

In 1997, Cybelle left the Tourist Board to manage her family’s business, Stonefield Villa Resort, adding a new dimension to her professional career. She established a solid foundation for the business by securing contracts
and partnerships for the resort with the travel trade and consumer entities such as tour operators, travel agents, print media, and television networks
in Canada, the US and the UK.

Cybelle’s professional journey continued in 1999, when she joined the Air Jamaica Vacations Miami team, leading the marketing for the Eastern Caribbean market. In this new role, she developed and executed successful public and private sector partnerships for the islands of Saint Lucia, Grenada, Barbados, Bonaire and Curacao. She also successfully launched a media partnership with BET Networks entitled: “Island of the Month on BET”.

Her career was further enhanced in June 2000 when she accepted a full time position at BET Networks Washington DC, as a Sales and Marketing Media executive. She quickly became a top performing senior executive at BET’s parent company, Viacom, which eventually led to more senior positions within the Fortune 500 Company, during her fourteen-year period of employment with the organization.

During her time with BET Networks she undertook the rebranding and launching of two BET Networks – BETJ and Centric. She was promoted to the position of Vice President of Integrated Marketing for BET Networks, moving from DC operations to the New York Viacom office, managing the company’s sales team, boosting sales and earning millions in incremental revenue for the company by leveraging BET and Viacom platforms inclusive of television, digital, mobile, print and outdoor. Her vast experience
includes the managements of BET’s event production company and leading the production of over 50 hours of television and digital content as Executive Producer.

Additionally, Cybelle was the executive in charge of managing BET’s movie studio business and developed marketing partnerships and creative promotions for new releases with Warner Brothers, Sony Pictures, Universal Studios, Paramount, and Disney. Throughout her 14-year career at Viacom, she represented BET on the Viacom Marketing Council, which comprised of the CMO’s for all Viacom
companies and management entities, including MTV, VH1, Spike TV, CMT, Comedy Central, Paramount Studios, Logo, Nickelodeon, Viacom Plus, and BET Networks.

Cybelle is married to American Don Gross and they have a two and a half year old daughter, Inde. She abandoned the extreme intensity of her New York work life and returned to her beloved Saint Lucia in 2016, to provide the benefits of a quality Caribbean life foundation for her daughter. In addition to being a devoted Mom, she manages the entire marketing and sales portfolio for Stonefield Resort, and recently launched the “Escape to Wellness” brand, which is an extension of the Stonefield Resort brand.

Winston Anderson - Representative for Large Hotels
Karolin Troubetzkoy - Representative for High-End Boutique Hotels

459-7977 – karolin@slhta.com

Representative for Small Properties (Small Hotels, Inns, Bed & Breakfast Establishments & Guesthouses

452-5978

Orlando Satchell - Representative for Independent Restaurants & Food & Beverage Suppliers

459-5955 – orlandocaribchef@gmail.com


Chef Orlando Satchell has been a Chef for the last 30 years, starting his career in several large hotels in
London. Having consulted in the field of Food and Beverage, Chef Orlando is a champion of Caribbean
Cuisine and has earned many accolades including successfully establishing the first Caribbean Restaurant
in Singapore. He brings to the HDN Team a profound passion to have Caribbean Cuisine experience the
same international recognition as other great cuisines in the world.

In Saint Lucia, Chef Orlando has served as the Executive Chef of the internationally renowned and
acclaimed Dasheen Restaurant at Ladera for over a decade. He has conducted demonstrations at the
James Beard Foundation, been awarded a Certificate of merit in New York and has conducted multiple
demonstrations with the Cordon Bleu School in London. His local restaurant, Orlando’s, has won
multiple awards from Trip Advisor and a variety of travel magazines.

Chef Orlando enjoys sharing his skills and talents in developing menus, menu costing, training staff in
restaurant service standards and use of indigenous spices in local dishes. He is a highly sought-after
judge of culinary competitions locally and internationally and has a strong network with other
internationally renowned chefs.

Chef Orlando currently volunteers his time as a Director with the Saint Lucia Hotel and Tourism
Association Inc, where he has championed training programs in health and safety for food vendors and
other workers in food and beverage.

John Mathurin - Representative for Airlines, Travel Consultants, Destination Management Companies and Wedding Service Providers

450-4525 – john@serenitytvl.com


Mr. John Mathurin has been an SLHTA’s Board member representative for Airlines, Travel Consultants, Destination Management Companies, Cruise Handlers and Wedding Service Providers.

John is a 30 year veteran in St Lucia’s tourism industry.  Co-owner and Manager of Serenity Vacations & Tours DMC, John has also worked in a finance and accounting capacity with various hotels.

An avid champion of Human Resources Development as a means of spreading the economic offerings of Tourism, John also serves as an industry representative on the Hospitality Industry Advisory Council formed by the Ministry of Education, a trustee of the SLHTA’s  Tourism Enhancement Fund and on the Tourism Transportation Regulatory Committee of the Ministry of Tourism.

Corey Devaux - Representative for Ground Transportation & Cruise Sub-sectors and Tour Service Providers (Automobile Rentals, National Taxi Union, Tourism Taxis & Cruise related businesses)
Sean Devaux - Representative for the Yachting and Maritime subsector

572-7200 – sdevaux@igymarinas.com



Zilta Leslie - Representative for Utility Companies, Statutory Corporations and Financial Institutions

457-3900 – ziltaleslie@wascosaintlucia.com


Mrs. Zilta George – Leslie has been a part of WASCO’s Management team since 2003, serving as the company’s Customer Service Manager. Her 15 years of progressive experience in the field of Customer Service, and her professional history makes her ideal for the position.

Mrs George – Leslie holds a double major Degree in Management and Sociology (Hons) and a Masters in Industrial Sociology from the University of the West Indies. She also holds a certificate in Agriculture from the Eastern Caribbean Institute of Agriculture & Forestry (now COSTATT) in Trinidad.
Mrs George – Leslie represents WASCO on the Development Control Authority and also sits on the Transforming Tourism Value Chain Project. She also serves Saint Lucia as an Electoral Commissioner.

 

Richard Peterkin - Representative At Large for Banks, Professionals, Educational/Training Institutions & Other Allied Members
Beverly Nicholson Doty - Acting CEO, SLTA

 

Noorani Azeez - EVP

4529578- evp@slhta.com

Gasper George - Representative For SLASPA

Gasper George is Saint Lucia Air and Sea Ports Authority’s (SLASPA) Senior Manager for Business Development and Corporate Communications. Reporting to the Chief Operating Officer, Mr. George spearheads all marketing, research, product & business development, media, public relations and communications efforts for the Authority.

Prior to joining SLASPA, Gasper was the Business Development Manager at St. Lucia Air Freighters, authorized agent for Amerijet. He also previously worked with the Saint Lucia Trade Export Promotion Agency (TEPA) in the capacity of Marketing and Promotion Officer, where he pioneered national export development efforts in the North American (USA and Canada) and Caribbean (French Overseas Territories inclusive) markets.

Mr. Gasper George Serves on the SLHTA Board of Directors as the Representative for SLASPA.

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