About slhta

The principal tourism private sector agency in St. Lucia, the SLHTA is responsible for facilitating tourism sector development and management in St. Lucia.

Saint Lucia Strides into 2022 with strong stay – over arrivals

The Saint Lucia Tourism Authority (SLTA) has released its latest stay-over results, revealing March 2022 as the highest arrivals month since the restart of the industry from the Covid-19 Pandemic, in addition to achieving top-five performance status in the Caribbean*.
Stay-over visitors for March 2022 were recorded at 32,110, (up 21% on the forecasted figure), […]

By |May 3rd, 2022|Newsletter|0 Comments|

Tourism enjoyed strong start to 2022 while facing new uncertainties

International tourism continued its recovery in January 2022, with a much better performance compared to the weak start to 2021. However, the Russian invasion of Ukraine adds pressure to existing economic uncertainties, coupled with many Covid-related travel restrictions still in place. Overall confidence could be affected and hamper the recovery of tourism.

Based on the […]

By |May 3rd, 2022|Newsletter|0 Comments|

SLHTA Attends Launch of the ‘Collections de Pepites’

On Wednesday 16th March 2022, the SLHTA were invited to the launch of the Collections de Pepites by the Saint Lucia Tourism Authority in collaboration with the Ministry of Tourism. In attendance from the SLHTA was President Paul Collymore, Director of Small Properties Mr Dean La Force, Chairperson of the Villa sector Marella Devaux and […]

By |May 3rd, 2022|Newsletter|0 Comments|

The Latest Caribbean Travel Trends: Capturing Your Share of Growing Demand

As restrictions lift, travelers are looking to the Caribbean as a top international destination, and hoteliers and tourism boards are excited to respond to that demand. The pace of tourism’s recovery for the Caribbean is accelerating, presenting opportunities for the tuned-in, savvy hotelier.

Join CHTA’s strategic partner Travelzoo® and fellow Caribbean hoteliers as we look […]

By |May 3rd, 2022|Newsletter|0 Comments|

SLHTA Presidents Earth Day Message

As billions of people across the globe prepare to observe this year’s Earth Day under the theme, “Invest in our Planet”, the Saint Lucia Hospitality & Tourism Association (SLHTA) reiterates its commitment to preserving our planet. 

Especially on Earth Day, we are reminded of the importance of protecting our planet – whether in the workplace, […]

By |April 22nd, 2022|Press Releases|0 Comments|

SLHTA Newsletter (SLTA Gears up to Increase the Marketing Capacity of the Island’s Small and Boutique Properties Sub-Sector) – 28th February 2022

In celebrating our 43rd anniversary of independence and paying homage to the island’s French heritage, the Saint Lucia Tourism Authority (SLTA), is gearing up to officially launch the brand, that would collectively represent and strengthen the marketing capacity of Saint Lucia’s Small and Boutique properties sub-sector, in the international source markets.

Dubbed “Collection de Pépites”, […]

By |March 3rd, 2022|Newsletter|0 Comments|

SLHTA Newsletter (TEF Earns Cherubim Angel Donor Status) – 14th February 2022

On Friday, 11th February 2022 the SLHTA’s Tourism Enhancement Fund donated medical equipment to OKEU Paediatric Ward in collaboration with Lions Clubs of Saint Lucia. The donation consisted of a pediatric EKG machine and Huntleigh SpO2 monitors. The TEF became the first corporate donor to have Cherubim Angel Donor status and will have a […]

By |March 3rd, 2022|Newsletter|0 Comments|


We embraced the opportunity to collaborate with World Cruising Club, Events Saint Lucia, and all other partners who continue to support the renowned ARC and have lent support to this inaugural ARC January.

On behalf of the Saint Lucia Tourism Authority, I must add that we are extremely proud to be associated with such a spectacular event. […]

By |March 3rd, 2022|Newsletter|0 Comments|

I Am Lucian Webinar Series Launches

Award winning Saint Lucia Photographer and Sustainable Tourism Evangelist Kirk Elliott has launched this webinar series to coincide with Saint Lucia’s 43rd Anniversary of Independence. The webinars will explore: What does it REALLY mean to be Saint Lucian?  What sets us apart and distinguishes us from every other nation on earth?  How can we […]

By |February 14th, 2022|Press Releases|0 Comments|

EXPO Dubai 2020 Opportunity

Dear Partners,

As you will all be aware, Saint Lucia has been exhibiting at Expo Dubai since last October, and it has been an excellent opportunity to showcase Saint Lucia to the world. The Expo has attracted an international audience of 11.6 million as of 31st January 2022, as well as the local audience in Dubai. As […]

By |February 7th, 2022|Press Releases|0 Comments|